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:: MAX BLACK ::

"Of all tyrannies, a tyranny sincerely exercised for the good of its victims may be the most oppressive. It would be better to live under robber barons than under omnipotent moral busybodies. The robber baron's cruelty may sometimes sleep, his cupidity may at some point be satiated; but those who torment us for our own good will torment us without end for they do so with the approval of their own conscience." --C.S. Lewis

"The Swiss pocket knife of conservative thought on the web..." - Eli Kardrakian

"Bookmark Max and dump your subscription to the newspaper; if you don't have a birdcage you really don't need it anyway..." - Shirley St. James

:: Wednesday, June 01, 2005 ::

Beware Search Engine Manipulation

In following an Instapundit post on the manipulation of search engine technology I stumbled across this excellent site. The upshot of using search engines - effectively - is that the searcher should be aware of how big, monied interests manipulate search engine rankings, pushing their product or service to the very top of the search results page. By leveraging flaws or weaknesses in the search engine algorythm, sites critical of the product or service are pushed lower and lower into the rankings. So beware. Search Engine Optimization or SEO is very sophisticated - sometimes even invisible - using trickery such as "link farming", "Google Bombing" and "Cloaking". When in doubt, go deeper into a Google search to access competing, lesser ranked - but often more meaningful - results. A good rule of thumb is to be very skeptical of the higher ranked search results; it's easier to manipulate Google, Jeeves and Yahoo search engines than you might suspect.

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:: Max 9:22 PM [+] ::
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