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:: MAX BLACK ::

"Of all tyrannies, a tyranny sincerely exercised for the good of its victims may be the most oppressive. It would be better to live under robber barons than under omnipotent moral busybodies. The robber baron's cruelty may sometimes sleep, his cupidity may at some point be satiated; but those who torment us for our own good will torment us without end for they do so with the approval of their own conscience." --C.S. Lewis

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:: Thursday, September 23, 2004 ::

Disruptive Technolgy

During a session at yesterday's Forecast 2005 entitled "Disruptive Technologies," a group of panelists debated the impact of various technologies such as DVRs and targeting software on the media business. The resolve presented to the group was: "Emerging technologies will completely break down the last vestiges of mass media and mass marketing." Panelists were not completely sold on this notion, but they universally agreed that the TV business in particular was set to undergo tremendous change.

RTWT [>]

:: Max 8:26 AM [+] ::
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