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:: Wednesday, August 25, 2004 ::
American Enterprise Institute on "the ad that worked"
"The people who keep track of these things expect 2004 to be the first billion-dollar election in American history. Yet the single most effective ad campaign of the election cycle has thus far cost only about $500,000: the campaign launched at the beginning of this month by the new anti-Kerry group, Swiftboat Veterans for Truth.
Within less than a week, polls found that half of all registered voters had heard about the Swiftboat vets' advertisements. Close to half, 44%, of all independent voters surveyed say they find the ads "credible." In the two weeks since the ads first aired, Kerry's support among veterans has collapsed by some 19 points: President Bush has now gained a 55-37 lead in this group.
You can see for yourself how effective the Swiftboat ads are. Both are posted at www.swiftvets.com. But be prepared for a bit of a wait: According to some reports, the Swiftboat vets' site is now drawing more traffic than the official Kerry-Edwards Web site, and the little group's servers have been overwhelmed."
Betting all his chips on his Vietnam service, and by extention his vocal opposition to it, was a mistake of epic proportions. Not only has he rekindled the flames of the most contentious war in American history but piqued the ire of hundreds of thousands of veterans, service men and women and their families. Even if he nails the debates, it's difficult to imagine him recovering from this self-inflicted 'quagmire'--and blaming the Swifties ad ain't helping matters any either.
Via Powerline [>]
:: Max 10:32 PM [+] ::
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